Your blood type can make a difference
Montréal, September 24, 2012 - ADMIRABLE, VITAL, IMPORTANT, HONORABLE… These are some of the qualities shared by those who take a few moments of their time to give blood and save lives.
Héma-Québec’s latest awareness campaign, developed by lg2, pays tribute to the generosity of each and every donor. The concept, which displays key words from which the letters corresponding to the various blood types are missing, emphasizes the importance of giving blood using a simple yet powerful message: your blood type can make a difference!
The campaign message will be featured on highway and city billboards, public transit posters, social media and the Héma-Québec website, starting today.