National Blood Donor Week – Blood needs won’t be taking a vacation this summer

National Blood Donor Week – Blood needs won’t be taking a vacation this summer

Montréal, June 13, 2016—Héma-Québec is taking advantage of National Blood Donor Week, being held from June 13 to 19, to recognize the invaluable contribution of the 160,000 or so donors and 16,000 or so volunteers who share their health and their time to save lives.

Year after year, their generous contribution allows for close to 500,000 blood products to be delivered to Québec hospitals, transforming the lives of those receiving them. On behalf of the patients, Héma-Québec salutes their ongoing commitment to the cause of blood donation and thanks them for helping it fulfil its mission!

Summer campaign

In anticipation of the summer holidays and because blood needs don’t take a vacation, Héma-Québec must adapt its supply strategies. Its summer campaign is among these strategies, and what better occasion than National Blood Donor Week to unveil its content and ambassadors!

Héma-Québec is therefore pleased to announce that Marie-Pier Morin and Brandon Prust, Anthony Jackson-Hamel, Patrice Bernier et Wandrille Lefèvre, players of the Montréal Impact, and Émile Proulx-Cloutier along with his father, Raymond Cloutier, will be promoting the cause of blood donation all summer long by encouraging the public to give blood as a couple, group or family.

The campaign will be featured on billboards, in newspapers, on the Internet, on social media and on the radio.

What’s more, citizens of Trois-Rivières, Saguenay, Sherbrooke and Gatineau, where PLASMAVIE Plasma Donor Lounges are located, will discover a new aspect of Héma-Québec’s visual signature, with some ambassadors sporting a yellow shirt specially designed to promote plasma donation.

Upcoming blood drives

To find out the dates of upcoming blood drives in your area, visit Héma-Québec’s Web site at or dial 1-800-343-7264.

About Héma-Québec

Héma-Québec’s mission is to efficiently meet the needs of the Québec population for safe, optimal-quality blood and blood products, human tissues, cord blood, mother’s milk and cellular products; and to develop and provide expertise and specialized, innovative services in the field of human biological products. Héma-Québec encompasses 1,300 employees, over 300,000 donor visits to blood drives per year, 16,000 volunteers and more than 500,000 blood products delivered annually to Québec hospitals to meet the needs of patients.

Give blood. Give life.

– 30 –

Source and information:

Media line | 514-832-0871